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"In contrast to Soft Grunge, Soft Ghetto possesses a subversive quality inherent in its positioning. If Soft Grunge is a softening of grunge culture which mutes the movement’s subversive nature, Soft Ghetto is subversive in its softening of aspects of black culture that have been otherized, labeled ‘ghetto,’ and historically rendered invisible in a white-privileged society; assimilating them into spheres of white culture. My first instance of coming across the tagline CLICK HERE FOR MORE SOFT GHETTO was actually through a white Tumblr user’s blog who probably thought the image of TLC in matching pastel blue tracksuits was simply ‘cute’ or would ‘look good on her blog.’ In softening the aspects of black culture that have been deemed ‘ratchet’ or ‘ghetto’ (characteristics that are traditionally undesirable, as witnessed in the omission of them in mainstream media and culture), Soft Ghetto has been able to infiltrate the average (white) Tumblr user’s dashboard. Soft Ghetto may provide, for example, an entry point for a blogger who is looking for content for their blog that is similar to the aesthetic that Miley Cyrus has co-opted – best phrased by Urban Dictionary, “like ghetto, but softer.” Or the way I would phrase it: like ghetto, but for trendy white people."