Overdyed black hair is, of course, a signature of goth style. But today’s goth doesn’t necessarily subscribe to Siouxsie’s handbook: any unnatural color will do. According to YouTube, searches for “pastel hair” on the site have grown eleven-fold in the past two years.
WHAT IS SOFT GRUNGE/IS MY BLOG SOFT GRUNGE?
'Soft grunge,' 'pale blog' and 'pastel goth' are all labels that share aspects of blog-cultural behaviour. These labels infer something pseudo-subversively cute; a softening. In each of them, there is a distinct sense of the feminine, the vapid and the abject. It doesn't always come off as infantilised or gendered… but on the whole it does. This is Soft Culture.